Video Marketing

See Samy's Video Example


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The Benefit of VideosVideos are the best way to get attention today. Well written documents andarticles are great and they can do a lot for you. However, nothing catches the eye likea great video. If a picture is worth a hundred words, what is a video worth?A good video is more likely to hold someone’s attention until the end than a written document. If you make it attention-grabbing and keep it visually interesting, peoplewill stick with you. You need to set up your site so that you can seize your visitor’s attention and then lure them in with a thought-provoking video.

The Purpose of Video Marketing

Like everything else, you want to get people to your website as that’s the end result. You want to establish a connection, build trust, and encourage viewers to go to your website. You need to send a strong message in your video that targets your audience. Then you draw them into your website with your savvy sales practices.Offer them a reward for visiting your site. Hopefully your video content will be enough to leave them begging for more.

Don’t get so excited about posting a video somewhere that you forget to provide a call to action with a link to your landing page on your website. Since the search engines can’t watch videos, you need to make sure that your links and content define your message clearly.

Do Video Marketing

You can do video marketing from many angles, but we are going to discuss video marketing on YouTube. I’m using YouTube as an example as it’s popularly known, thanks to the $1.65 billion purchase by Google. Otherwise the video marketing principle is the SAME!

Anyway this is one of the hottest platforms for video marketing because of the huge network of viewers already available on YouTube. This community offers the benefits of an enormous user base coupled with specific groups that can help you to promote for niche markets.

YouTube Registration Page
http://www.youtube.com

Bonus Ebooks

Viral YouTube Traffic

Tube Me Some Traffic

The Youtube™ Link Secret

The Ultimate YOUTUBE Secret

Start with a GREAT video. This does not necessarily mean that you have to go to Hollywood and hire staff to produce your video, but you should think it through and make sure that it is presenting you and your site the way you want it done.

For example, if you are promoting a comic site then a boring video would be the kiss of death for your endeavor. If you are a technical person providing data or instructions, you don’t need to wear a clown suit and jump around, but you do want to make sure that your video production is clear and that it is easy to follow.

Making it interesting and infusing personality is always a good thing.Now that you have a great video ready to go, your real work begins.No matter howgood your video is, it can be lost in the masses of videos posted. So you need to get out there and promote it.

Be careful when you set up your account. Make sure you are in the area where you can get to your target audience. The account type that you choose will help to keep you from getting lost in the ocean of videos because it places you in a category that assists in searches. You need to narrow your audience with appropriate categories and tags.

You also want to create your own channel in order to keep all of your videos in one place.This way people can access all of your ‘stuff’ in one place. The best thing about your own channel is the link directed back to your website.

Video Syndication and Strategies We’ve discussed how to get started with videos. Now look up and set your
sights (and sites) higher. Video syndication takes you to the next stage.You can take your content and get it published through multiple sources. Now you can review the RSS feed section of this book and apply it to your videos.

Once you get a video ranked, it tends to stay put for a long while. It’s worth the effort to get something ranked with YouTube because it will have a good shelf life.Plus another good thing with YouTube since it’s another of Google’s babiesThe video gets distributed across the web on different video sites without you doing a singleThing.

Here is YouTube marketing in a nutshell

1. Create videos
2. Create a profile
3. Add links to your site with a landing page and clear descriptive links
4. Choose the most appropriate categories for your videos
5. Set up tags
6. Put keywords in the title and video description
7. Embed an article (description) with keywords (same as writing an article
for your site)
8. Spend at least ½ hour per day keeping up with comments, commenting,
voting, bulletins, chats, etc.
9. Spend 15 minutes per day keeping up with links, competitors, and
playlists. Understand ‘what’s new’ in your field.
10. Offer incentives. Run a special, discount, freebie, etc. to get people to click to your site, register, or do whatever you’re trying to get them to do.

A very important tool in your video marketing efforts will be
http://www.tubemogul.com/

This is an online automatic video submission tool that you will find very useful. It automatically submits your videos to tens of sites,provided you already have accounts created on those sites. Not only that, they have special tools that help you promote your videos, like retrieving embed codes,bookmarking on top social sites and more.

Video Widgets

There are a ton of video widgets. I’m going to give you a couple of the most useful widgets, but you need to keep your eyes open. There are new tools every day.WordPress YouTube Widget – This tool allows you to easily embed a video on your blog.Google AJAX Search API (Beta) – Wizards – Video Bar- Embed a strip of YouTube videos on your on your web page

Video Marketing TIPS

A promotional video designed to attract customers should be short i.e. of about 2 to 5 minutes duration, it should be specifically for that product, it should contain relevant content about the product and above all it should have a clear visual effect.

The thumbnail you choose for the video is also an important factor. It will have a big influence on making the viewer interested in what the video has to offer; try to choose a thumbnail that is relevant to the content of the video, title, description and tags.

Search engines have no way of knowing what is in a video, they only know what you tell them, therefore use a keyword rich title, the “tags” area to put relevant keywords and some “description” boxes are big enough to hold an entire article(like on Youtube for example). Make use of this feature to feed in a keyword rich text transcript of your video.

If a person is looking for “a particular video” then he will always add the word “video” along with his keyword phrase so make sure to add the word “video” to your tags/keywords, titles and descriptions of your video page.If you have many videos on your site and want to link them together so as to allow the search engines to know where all your videos are, you should make a sitemap.This will make it much easier for search engines to discover and index your online video in a rapid manner.

Avoid using automated video ‘mass’ distribution sites as they only have only a limited number of video sharing sites, the formatting is different for different sites and the search engines pick this up and don’t like it.For Youtube videos: the site allows you to promote your videos with more opportunities.For instance, you can send emails to other users, and create bulletins from your own profile or other users' channel pages.

 Allowing users to give feedback, comments and reviews about your videos as research shows that this will result in a greater number of viewers for your video.It is imperative to read the submission guidelines of each site before you submit.A Bookmark gets to the first page of a search engine fast but a video remainsthere longer so make sure to bookmark your video page URL with some of the highly visited social bookmarking sites.

Video Marketing MISTAKES

Making your videos too long - People today either have a very short attention span or they do not have the time to view your long videos. So 5 minutes should
be more than enough.No proper introduction of yourself and the contents of the video – The first 10 to 15 seconds of your video will decide that.

Use of misleading or incorrect content – People looking for videos are not always buyers but are also people looking for good information.Making your videos too serious – Serious is boring the viewer will shut down your video in the first 10 seconds.No relevance with the title and keywords – Again will get the video shut down in the first 10 seconds.

Making your video look like a commercial – How many commercials do you watch?Submitting only to YouTube – there are hundreds of video sharing sites that you can and should make use of.Not commenting enough on other relevant videos – the more relevant videos you comment on the more back links to your own video.

Expecting instant results

A long web addresses for the video page – keep it short as nobody is going to type in 50 character long URL.

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