Social Network Marketing
![]() SOCIAL NETWORK MARKETINGJoin Samy's Social Network Here You may think of internet socializing as a total waste of time. Let’s face it –untargeted, diffused socializing is a great way to throw your time away – never to be seen again! However, there are big benefits to socializing when you do it right. I suppose it is very similar to socialization in the ‘real world’. Spending all of your days messing around on the golf course will do you no good, but a few rounds of golf with some key players in your industry can make your career. If you hang out at the bar every night, you may find that your career takes a tailspin to disaster.However, cocktails with the boss and his key group of friends will open doors for you.Just as you would use your common sense and business ability to decide how to socialize in the real world rather than to waste time, you will have to use that same sense to budget your time on internet socialization. The end result is going to make this fully worth your while. If you take the content of your website, rework it, and post it on social sites; you will now have multiple SEPARATE sites that the search engines can find.Let’s say you take a day to set up the pages on social sites, like Facebook or HI5, or hire someone to do it for you. In no time at all, they can ALL rank in search engine rankings! Think of the possibility of dominating the search results! And consider the UNIQUE VISITORS who will be viewing your page and being led to your site! So effectively you can ‘have’ multiple pages on different Top 100 sites in the world for free doing the exposure for you. Now here’s the best part… the content on bookmarking site needs to be at least a paragraph. So what do you do? You bring in the best of the best keyword, manipulative paragraphs to the table. It’s simply an article but 1/10 the size of it. So make it concise and straight to the point like a sharp direct mail piece.Get a call to action … let them read your 1/10 article where they can follow through and get to your landing page or even sales page. The secret to this is to write a compelling keyword paragraph to get them to click through.The title needs to be the likes of a direct mail piece too or even the ones from a newspaper.Think about it… when you scan a newspaper whichever headline catches your eye you STOP to read its summary... right? This is exactly the same process. You want to stop the person in their tracks to read your keyword direct mail piece. The keyword is to attract the search engines and direct mail messages to convert visitors to buyers. If your mail piece creates a buzz then you’ll get tagged, bookmarked and circulated amongst others within the group, sent across to friends etc… this is how you can get 100,000 visitors to your site instantly WITHOUT paying for it. Now here are some real eye openers (benefits): „h Get More Links!Get more links when you are chatting, connecting, posting, commenting, and being seen and heard. You are alway after those all important links. Go after them and get them with social networking. „h Climb the Social Ladder Build relationships with players in your field. Get to know this person and this will lead to that person. Just like the real world, you can climb a social ladder to get to know important people in your field. If you want to end up with links to the best sites and move up in the community, you need to make yourself known to the top people. In other words, these people are your potential JV partners. „h Encourage a Strong Online Community The goal of social networks is to build a strong online community by setting up a strategy in which the most relevant content is matched with a search. This is accomplished through the feedback of people voting on the system. In this way, ‘real’ users determine the popularity and ranking of content, rather than automated programs.This works for everyone. The users have more control over the content on the site and people posting content get quality visitors rather than arbitrary visits from people who are not screened. Rather, they get to target their audience and find people who are most likely to be interested by their service, product, advertisements, or registration. „h Build Professional Visibility By posting thoughtful comments and displaying your knowledge and skill in a given area, you can build professional visibility and set yourself up as an expert in your field. Whether you post in a selected forum or comment on something on a social networking site, you will get people’s attention and you usually have the opportunity to put links to your website and RSS feeds on your comments.You can set yourself up so that people will say, ‘I wonder what he/she would say about this!’ They may seek you out and turn to your website or RSS feeds on a regular basis because you made a good impression. Tips for Social Networking „h Personality Counts You may be working through a computer, but you are still a person communicating with people. Your personality should come through.I suppose there may be some environments where you can attract attention with a personality like dry toast, but not many! If you are networking in an extremely high tech area, like electrical engineering at a cutting edge level for complicated industrial processes, then you can be as dry as dust and no one will care because they need your brain power and nothing else.But really - how many of us are rocket scientists? Most of us have to compete with other people who have similar skills and the same basic knowledge base. Even the intense and brainy electrical engineer could benefit from a sense of humor and a little personality. For the rest of us it is essential! People want to hear from other people who are ‘likeable’, interesting, crazy, controversial, or in some way intriguing! „h Persist!!!Don’t make yourself known and then drop off the radar.The only way to get long term success and to build a solid presence in a social networking situation is to stay involved. If you drop away, people WILL forget you. I don’t care how much they love you, the online community is very dynamic, not to mention a tad fickle and cynical.The only way to keep yourself on track is to keep yourself on the screen. Stay Aware Keep up with what is going on in your field and on the social networking sites and forums where you participate. You will look like an idiot if you post on something and realize later that you were talking out of your ear because you didn’t read the post just above your own. Stay alert – stay aware. Pay attention to what is going on so that you can take advantage of what’s hot and what’s in.You can spot hot topics and use them to your advantage. You can also avoid looking like a fool for being completely out of the loop. Social sites are a great place to promote something like a blog. For example, some bookmarks get thousands of clicks a day.Not only will you get traffic resulting in sales, but people may want to pay you for links. By building community and linking many different social sites to your own site or blog, you will lead people and search engines directly to your site! Effectively you are building ‘YOURSELF’ a community and what do big corporations like Google, Yahoo and Microsoft pay for? They pay for websites that have a LARGE community.Okay that may be a bit extreme but you get the picture right? Companies pay for database of people! Anyway, some social sites, like YouTube, will not give you an anchor text link but you can get a direct URL link back to your site for the search engines to follow and you can still attract a LOT of traffic. Lure them in with contests and incentives. Don’t be afraid to give away something for free or to offer a weekly contest. Just make sure that you have your legal ducks in a row when you go into this area. Track It! Track where you are getting attention!!!! If you are getting more attention with content on Digg and very little attention on another site, where do you think you should focus your attention? If you are getting thousands of visitors a day on one site and a handful on another, you will have a clear indication about which one is working for you and is worth your time. So, here are the simple steps: 1. Post a bunch of social pages and let them ‘do their thing’ online 2. Track where you are getting attention and visitors. Use http://www.google.com/analytics/ (its FREE and does a brilliant job) 3. Focus on the ‘good ones’ 4. Reel them in and send them to your website Other Types of Social Networking Depending on your niche market, there are many different areas where you can promote yourself and your website. For example, http://www.twitter.com/ Follow Me Here At: http://twitter.com/samyroumieh Can give you popularity, help you promote viral messages, and provide business and social networking. But it’s not as straightforward as it looks but we’ll get into it later.Try your best to use a good keyword as your user name. Then it’s time to get as many followers as you can. That means you need to have a strategy and have something to say that they want to hear. This is marketing at its best because you will need to capture and keep their attention. Purpose of Social Networking Sites The original purpose of social networking was to build online communities of people who wanted a place to share their common interests. This started small and has become a major source of communication for many people. Some family members do most of their correspondence through social networking sites where they can ‘get together’ in one place and share photos and keep everyone posted while interacting. Many groups of friends do the same thing and people from the same schools are able to stay in touch long after everyone has dispersed across the country and the world. As social networking becomes the norm, it is important that people on the cutting edge of web marketing learn how to reach these people who may be spending less and less time in other areas of the web. Steps to Success So – you need a strategy. Let’s look at using http://www.squidoo.com/ Bonus Ebooks As it’s a FREEplatform to use. This site is a great place to use for social marketing. You can market without fearing that your page will be shut down, because Squidoo does not do that.This free site lets you set up a page (lens) where you display your knowledge and expertise on a topic.The purpose of the lens is to focus a topic, but it can lead the visitor to more details, action, etc. Be sure to use the same email address for Squidoo that you use for Paypal, because you can make money through royalties straight into your Paypal account. You can also use Adsense without any hidden fees.Many people use Squidoo to direct people to their website. This adds traffic and search engine crawls. Google is all over Squidoo and it is a relatively easy way to getranked. You can also direct people to your articles, profiles, or whatever you are ‘pushing’ at the time. Keyword selection can be done by checking out how other people are using keywords on Squidoo and then mimicking their strategy for your own market. Another option is to use a keyword selection tool. Review the section on keywords in the ‘basics’ section of this book. Make sure to write your lens properly. Start with a clear and concise set of information. Then add an image. This is important because it could be the difference between a click and a ‘ho-hum, what else is there to look at?’ Set up an attractive profile, including images. Set up links for directing people where they need to go. Also, link with other relevant profiles. Make sure your descriptions are clear. Now that you’ve laid the foundation, you are ready to do the tricks that will push you to the top of the rankings. For only 1 hour a day, you can shoot to the top. Imagine how little effort that really is for a stepping stone that will get you a ton of traffic. First, you need to spend one half hour socializing. You need to sign other people’s guest books and create links. Focus on http://www.squidoo.com/groups/PlexoPortal This half hour is not difficult working time. You are just building a network. In the second half hour, go to http://www.squidu.com/ and talk about your lens.You want to draw attention to it, get people voting on it, and putting it in the forefront. It’s a good idea to max your lens. It is an option that is free and gives you content and traffic for your lens without interfering with your own content. 1. Set up lenses 2. Choose keywords carefully 3. Set up Squidoo tags with keywords 4. Set up a profile and image 5. Create links – use clear descriptions 6. Spend ½ hour per day socializing/networking/creating links 7. Spend ½ hour per day promoting your lenses at SquidU 8. Max your lens Social Media Revolution Uncovered Social media sites allow for social interaction on websites. Some of the most popular sites include video and podcasts. Social media is somewhat similar to traditional media such as TV and radio, except that it provides for interaction with the end users. People are able to comment, vote, discuss, and involve themselves. The main source of social media is through feeds. You can check out the section on RSS feeds to better understand the way RSS feeds enable end users to subscribe to a particular social media feed for regular updates. Social Media Marketing As a web marketer, you can use social media optimization (SMO) to improve your website for social media distribution. You can do this by adding links to your targeted social media services, such as Digg or a niche market service that will reach your target audience. Remember that content is your selling point, and the better your content is, the more likely it is to spread. Everyone on the internet promoting social media content hopes to ‘go viral’ and see their content mass distributed. How to Use Social Media Sites First of all, familiarize yourself with the social media system you are using. Spend some ‘up front’ time learning about it and getting your name out there.Contribute in a valuable way to the online community and get a ‘feel’ for what is going on. At this point you can start to develop a strategy. Pick out how you are going to infiltrate the system and make yourself known. A would-be-singer or guitar playerdoes not just move into a town and expect the best band in town to pick them up as a band member.They generally start to network and get to know the clubs and bands in town. Once they have an idea of what’s going on, they focus on the clubs they want to play and the band members of the band they want to join. You need to do the same thing with social media. Decide where you can fit in and start networking with the people who best fit into the area you want to become a part of. ALWAYS REMEMBER your goals. Don’t get so caught up in posting media that you forget what you’re trying to do. Send them to your site, get them registered, point to your product, and SEND THEM IN THE DIRECTION YOU WANT THEM TO GO! For example, use clickable links to send them where they should go. Use the clickable links to take someone from your social site, like FaceBook, to your blog and on each page of your blog, have clickable links that lead to your email registration. Make sure that each page makes sense for your marketing strategy. Now you can start pushing forward and contacting other people and building relationships.Take your time on this part of the process. If you come charging in with guns blazing in terms of your sales agenda, you will send everyone running in the other direction.Take your time and then start to use the networks you have built as a platform for your social media contributions. Social Media TIPS „h Pick up or target social media users who are genuinely interested and also influential within the community. Building a community of irrelevant users will not serve any purpose. „h A newbie can also be a part of the community you need not be an expert.Consistently interacting with the community will give plenty of exposure to as many people as possible. „h Leadership comes when you share the knowledge that you possess with others.Therefore share your discoveries and any relevant information with the community.Be willing to help at all times, show interest in discussions, important issues to which will further strengthen your quality and brand. „h Your own friends will be more willing and interested in promoting you and your sites.But, make friends smartly that have similar interests as yours. Those friends will be more willing and interested in promoting you and your sites. Try to make friends that are active participants and who have a huge network of friends themselves.The more friends they have the more people you can get exposed to. „h Building up a genuine social media power account and gradually developing influence within the community.Be an active participant with the soul intention to gain authority and influence. This may take a long time but will finally increase your potential. „h Building an effective network of social media users who can vote for your content and also share it with others. However care should be taken as search engine algorithm may detect this artificial behavioral patterns. „h Never leave comments that are not related to the post. That won’t help you at all. „h Avoid, even when the post is related to your business, to post a commercialsounding comment. „h Never post the same comment everywhere, as some people do. Always relate to the actual post, don’t let the others think that you are posting pre-written comments, saved in a notepad somewhere on your hard drive. „h Be careful if you want to offer free stuff when using social media. It may not work, because some people got fooled by people offering free gifts in the past, and those stories fly fast in the social media community. Social Media MISTAKES „h Engaging yourself in too many tools is the biggest mistake. Nobody can keep up with all the new things. „h Expecting to yield results with setting up accounts and not working on them to maximize results. „h Not using appropriate tools to connect with people. „h Giving up after a short period of time. Social Media does have long term benefits,and its all about maintaining connections. „h Not utilizing tools to link to other resources and posting links to your own website will be like one way traffic. In fact, exchanging links will bring you a good response and authority. „h Not involving with the target network, conduct research to identify the right community and tap them even if they are a smaller community, you will surely build value and influence. Also research where your current customers are online i.e. where they are hanging out. „h Using improper language - Communicating in a proper language is the best way to impress others. Using simple and easy words for users to understand.Being humorous at times is also necessary. „h Not showing your presence regularly - Being active will build your influence in the eyes of your social media community.This will also help „h Not encouraging new users – Help new users to establish themselves as good member of social media, and by doing so you will be counted in those people who are helping the community. „h Spamming the Social Media: Repeatedly sending messages across may cause harm to your profile so avoid being called as a spammer. 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SOCIAL NETWORK MARKETING