The Ultimate Landing Pages And AdSpots Creation
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The Ultimate Landing Pages And AdSpots Creation
Developing The Perfect Landing Pages On Which To Sell Off Ad Space
It’s very important that you develop the "perfect" landing pages (also called "splash pages") on which to sell-off ad spaces to other advertisers.
If done properly, you will have BOTH an attractive as well as a well laid-out design that will attract no shortage of advertisers.
Also, before going any further, please note that selling off ad space on your landing pages isn’t hard at all. I discovered early on that there is NO SHORTAGE of potential advertisers out there both online and offline – and this will ALWAYS work to YOUR ADVANTAGE over everyone else’s.
The 5 basic factors that more than guarantee this are as follows:
The Web is continually growing at a faster rate each & every year – so more and more advertisers will naturally be looking to advertise whenever and wherever they can!
Potential advertisers are constantly testing (as a rule) newer venues on which to grab up some much sought after "cyber real estate" on which to post their sales messages (these will be YOUR landing pages!)
Since many if not most potential advertisers are actually afraid to jump with both feet first into using Google pay-per-click advertising, they have NO problem relying on YOU and your webpages as a place to get their feet wet first before taking any greater risks or ever really fully leaping in.
The fact that YOU carefully prepare and develop landing pages that are being promoted using only the BEST and most highly-targeted pay-per-click advertising using only the choicest select keywords and phrases makes your expertise and electronic properties (i.e., your webpages) a most attractive place for any and all potential advertisers
The fact that advertisers (about 98%) who are gun-shy of going all out with Google advertising (and which in recent years has only gotten a lot pricier since Google went public on the stock trade market!) but who, thanks completely to YOU, can now get a taste of that Google segment of the Web but at a fraction of the price they’d be forced to pay if setting up their own landing pages and doing PPCs directly with search engines themselves more than assures you of a never-ending supply of potential advertisers!
So really it’s just a question of putting up pages relevant to what the various markets are selling, and then letting potential advertisers know that you have them available for some advertising "specials."
Plus, I will show you not only this, but also later on how to:
1-Get PRE-paying advertisers lined up BEFOREHAND to secure places on your landing pages
Here’s an example: I regularly create lead-capture pages in various markets similar to that as shown below…
This page is clean, crisp and inviting (and you too should always strive to make your landing pages look equally as professional as by putting yourself in any potential advertiser’s shoes considering whether or not to advertise on your page, ask yourself would you want to place an ad on your page if you were them?)
The above promoter can easily get tons and tons of advertisers to place ads on their page – and thereby permanently OFFSETTING any targeted PPC advertising they may decide to do.
Important SECRET: Potential advertisers would collectively (when added together) end up flipping the ENTIRE advertising bill for this promoter, while at the same time no particular advertiser individually would be suffering having to pick up the full tab on this advertiser’s budgetLook at how the well-known Alexa.com does this!!
Notice at FAR RIGHT the section under the heading: Sponsored By.
These ads are bought up by larger firms who can afford to spend quite a lot to hog up this most precious of cyber real estate.
And in case you are curious how willing these advertisers are to secure an ad on this page, look at the online rate card provided by Adbrite
Notice how for just a 125x125 pixel button banner it costs no less than $15,000 per month!
And keep in mind that Alexa can get away with pricing these sell-off’s this high chiefly because they are already getting tons and tons of traffic.
Alexa relies completely on search engine optimization and reputation alone in order to get this level of traffic (and because so many webmasters place Alexa’s Toolbar on their sites!)
Inside Trade Secret #1:
When you compose YOUR landing pages, you will generate amazing levels of traffic to them simply by setting up a Google AdWords account; and then starting small and most affordably, you begin selling off at first a few ads to other advertisers and at a lower price – only to expand your advertising to include MORE & MORE keywords & phrases, and at HIGHER & HIGHER bids so that your landing pages get only the absolute very BEST traffic, and which will more than justify the higher expense to your advertisers!
Other than initial few dollars necessary to secure your Google AdWords account, you should never have to spend any money on advertising now that you can "PRE-Capitalize" your ads budgets even BEFORE they begin!
How to PRE-Capitalize:
PRE-capitalization just means that before running an ad campaign, you’ve collected money in advance from potential advertisers, and so that when it comes time to get the bill you already have the money.Although the Google AdWords account will undoubtedly be either in your name or the name of your business (and thereby giving you complete control!) the moneys to pay its bills will be provided by a collection of other advertisers.
Now, in earlier editions of this ebook I described setting up an ad campaign first, start driving greater and greater levels of traffic to it, and then and only then start selling off ad spots (either textural or banner ads).
This works fine in and of itself, but some people erroneously concluded that they had to first bid high, spend a lot of upfront capital, and only then when large levels of traffic came pouring in would they be able to apply my system.
NOT TRUE!
This was just a hasty conclusion on some people’s parts who just wanted to assume the worst.
The fact is, you have two (2) chief and principle reasons this is never so:You can PRE-capitalize at anytime (so you never have any initial costs)
You can start extremely small to fit any budget, generate some good traffic, sell-off some spaces, then expand, repeat and rinse! These 2 reasons alone guarantee that my system will NEVER be anything that will place you at any risk as you have absolute control as to how big (or small as the case may be) that you want to go.
With the method of starting small (non-pre-capitization) it should be obvious that you simply start with as few as a single keyword or phrase, and then bid only an amount that you can reasonably afford, and set your daily budget so that it’s set to an amount that of you had to pay it yourself for 30 days straight it would be such a small amount you could easily afford it.
Inside Trade Secret #2:With PRE-capitalization however, you estimate using Google’s own internal calculation tool to see which keywords & phrases that "if used" and set at such-and-such a default will result in such-and-such costs – and then you divide this total amount by how ever many spots you want to sell-off on your landing page, and this result becomes the minimum amount which you set for your ad prices.
To go to this FREE Traffic Calculator tool simply click here now.
Keep in mind: With all this talk about selling off ads to others, how to determine the amounts, and how to pre-capitalize, don’t forget the most important objective in all of this, and that’s the fact that YOUR main ad promotion rides FREE as a result (the purpose of this entire ebook).
In a nutshell, you sell off enough spaces at enough of an amount each so that combined you end up having suffered no expense out of your own pocket, while at the very same time you have your own promotional offer situated on these same landing pages – either designed to sell-off something directly of your own, or to capture leads with a simple autoresponder form.
I once received an email from someone claiming that since he had never heard of anyone selling off ad space on their webpages or landing pages he therefore assumed it was a ridiculous idea.
Immediately I thought how limited most people’s understanding of how to make money truly is.
Among the TOP websites on the Web my system is common knowledge and practiced routinely. Many of both the largest as well as the smallest online business now at least use some type of sell-off’s in order to either add an additional income stream, or at least to offset either partially or entirely their costs.
So common is this practice at the highest levels of the Web’s top sites that revenues from these additional income streams exceed many MILLIONS of dollars!
AdSpots
But don’t think that just because "big Web business" is doing this that somehow the "little guy" can equally use this system (that would be a foolish and incorrect assumption).
At a smaller scale you are at far less risk, and can recoup your costs more readily as you appeal naturally to more people who can afford what you charge them as the larger sites are limited only to advertisers who can afford (like those on Alexa’s pages) to pay $10,000’s or more for just a small button banner. Think about this for a moment: Wouldn’t you rather be in a position to accept $100s of dollars from millions of potential advertisers rather than $10,000’s from just a handful of advertisers?
It’s similar to the tax structure in that smaller taxes are collected from the majority of the population, and even though the individual amounts per person are much, much smaller, they collectively add up to literally trillions of dollars; whereas those taxes from the wealthier, although much, much larger individually, collectively add up to very little overall.
At the website PositiveMoneyIdeas.com they have carefully reviewed literally 1,000’s of online opportunities and posted their conservative reviews. Look at what they say about selling off ad space on your webpages:
Even though you could sell off the ad spots yourself you’d be much, much wiser by using one of the many excellent services that handles this for you.
Most allow you to set your own price, and you can screen what ads go on your pages
On the now modified lead-capture page on page 38 above, we use Adbrite.com for the button banners and Adster.com for the text ads that appear at the bottom of the page in a horizontal strip.
Because we know without a doubt that the traffic we’re paying for is costing us about $6,200 a month, You decide to sell off the button banners through Adbrite for $1,400 a month each, (if purchased monthly), or $400 weekly (if purchased by the week), or $80 per day (if purchased by the day).
Further You decide to sell-off the text ads for $600 a month each (if purchased monthly), or $200 weekly (if purchased by the week), or $40 a day (if purchased by the day).
This way at the very least when we sell-off all 4 Button Banners You make:
spots x $1,400 monthly-purchased = $5,600
spots x $400 x 4.4 weeks per month weekly-purchased = $7,040
spots x $80 x 31 days per month daily-purchased = $9,920 And when we sell-off all 3 Text Ads we make:
spots x $600 monthly-purchased = $1,800
spots x $200 x 4.4 weeks per month weekly-purchased = $2,640
spots x 40 x 31 days per month daily-purchased = $3,720
Adding BOTH sets we get the following minimums:
$5,600 + $1,800 = $7,400
$7,040 + $2,640 = $9,680
$9,920 + $3,720 = $13,640
As you can easily see we would have NO problem selling off enough spaces and at the prices we choose (rather than Google choosing for us!) and yet still make it affordable to where each advertiser would be getting their ad seen by $6,200 worth of highly-targeted traffic, but at never more than $1,400 a month for a banner ad and $600 a month for a text ad!
I mean it is after all the very SAME traffic ($7,200 worth!) – But at a smaller percentage of the cost.
Advertisers see it that they are getting a great deal – while YOU see it as several advertisers coming together to pay YOUR DEBT for you! (Plus, keep in mind: YOUR AD RIDES FOR FREE!)How to Ensure Only the Best Results and TOP Positions with Your Ads Through Doorway Pages
I read at several locations online (i.e., the Warrior Forum and two other locations by the same Member) that he believed my system would cause someone to lose rank at Google (which it doesn’t). He had not read my first version of this ebook thoroughly
(probably just scanned it – which is a big mistake) and then assumed he knew everything about it.Judging by what he wrote, it sounded like he thought my system hinged chiefly off SEO (search engine optimization whereby he mistakenly believed that what I was teaching was to first make a well SEO’d webpage/lead-capture page, then sell-off some ad spaces it on.
He stated that doing so would "get you punished by Google."
Since Google like most search engines are providing a service whereby they want mainly to collect and index and rank "content rich" webpages this would make sense.
However, with AdWords you are paying for your positions and rank, and getting them secured by your money – not relying on SEO.
If you bid properly, set your daily budget competitively, you can be assured of excellent TOP front page positions – it’s as simple as that.
But, I have an additional little "twist" that I’ve developed that does in fact allow for an immunity against any potential "punishment" from Google or any search engine just in case someone is relying even partially on some measure of indexing in search engines.
I create a simple doorway page (not the same as a landing page or lead-capture page) and set it up as a first-to-be-seen webpage people encounter immediately upon clicking on a Google ad, and once they go through this page they come to my main landing page where I sell-off all my ads.
This gives me a chance to put some buffering between what a search engine rep sees immediately after clicking on my ad, or what a spider picks up and indexes in organic search results.
When creating these simple little pages you can still make them tagged with good select keywords and phrases so that they get picked up properly. And you can even do a link exchange since the page is brief and simple.
How using LINKMETRO" s technique:
Video #1
If getting link partners using the technique in Video #1 isn't fast and easy enough for you, then you're going to love Link Building Video #2. You'll see a much quicker and easier way to get AND manage your link partners...completely automated!
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