Affiliate Marketing : 6. Advanced Pay Per Click

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Affiliate Marketing : 6. Advanced Pay Per Click

How do you find the keywords your market is searching for?

There are a number of free online tools that allow you to do keyword research. With these tools you can enter a keyword phrase and receive a list of all related phrases that were searched for either in the last month, or historically.

Two tools you can use are:

There are also several keyword software tools out there that will help you compile keywords so you can start a good PPC campaign.

Click Ad EQUALIZER Software Is perfect to find Keywords for Pay Per Click search engines. Refine your keywords; find keywords that no one else thinks of, no matter what you are promoting. And, for goodness sakes, keep a watchful eye on your competition!

Click Here to download "Click here to visit Click Ad Equalizer"

All you have to do is enter your keyword, and Click Equalizer will check its database to see how often people are looking for that term, how many competing sites are using that particular keyword, and how much they are bidding in the PPC search engines.

A tool like this will help you choose excellent keywords to bid on. It will also allow you to view the bid price of each keyword in separate PPC search engines, which will help you decide whether the cost of bidding on the keyword is in your ballpark or not.

Finding out which words are profitable.

You can bid on thousands of words and get tons of traffic but which words can you actually take to the bank? In other words which phrases which actually convert visitors to buyers?

What I have learned is that the words you bid on can have vastly different conversion ratios. What often happens is that you bid on a word that gives you high clicks and almost no sales which are usually general words.

Lets give you an example:

If you were looking for a 2003 BMW Z4 for sale and you went to google and typed in the word "car". If you did this, you probably would not find that 2003 BMW Z4 you are looking for so you would click on a few sites and be disapointed with your results and then go back and refine your search.

If you advertised an automobile auction affiliate program using the word "car", or "auto" you probably would get a lot of clicks but very few sales.

Why?

The word "car" is too general. People looking for car parts to car shows will be typing in the word "car" in the search. A much better word to advertise such a site would be "Car Auction".

My point is You want targeted traffic not general traffic.

What you do is bid on all the logical words. Then, you watch your clicks like a hawk and see what converts and what doesn't.

Next you cut out the bad words. You probably won't be profitable until you cut out the words that generate a lot of clicks but no sales. Those are the dead wood that cost you money but don't make you money.

To make sure you know which keywords are converting you'll want to use Conversion Tracking. If you don't you'll never know which keywords are making you money and which are draining your balance.

Conversion Tracking

The Great Thing about Googe Adwords and Overture (Yahoo Search) is that they offer their advertisers the ability to track their conversions which allows advertisers to find the words that are profitible and eliminate the ones that are not. In order to use Conversion Tracking the affiliate program you promote must put a special code on their thank you page (the page the customer comes to after purchace).

What I learned firsthand is that it takes patience and experimentation to get profitable The price of profit is study and experimentation. Everybody I know who makes money in this business makes it by working at it.

Is the #1 spot the best place to advertise?

There are actually two answers to this question: Yes and No.

Let me explain:

If you are testing new keywords and do not know if that word is profitable then the answer is No.

Why?

  • 41% of all clicks go to the number 1spot.
  • 18% to the number 2 spot.
  • 9% to number 3 spot.

If you bid on a new keyword and you do not know whether or not the keyword is profitable, do you really want 41% of the traffic? Probably not because you can waste a lot of money on a word that does not convert.

Now, that will screw up your numbers really fast. Don't buy a large amount of advertising from any word until you test a small quantity and make sure the word converts.

So you track everything and kick out the words that don't convert. You have to tweak and prune. You do that and you'll soon be profitable!

Note that conversions will fluctuate within a range due to random variation. Some days and weeks you will convert more due to pure random chance and influences.

For example job websites such as mystery shopping websites convert better Monday - Thursday because people are looking for money making opportunities early in the week and less on the weekends. Music, Movie or Leisure websites convert better on the weekends.

If you are testing and you determine that a particular keyword has a high conversion rate then you will need to determine how much per click you can afford to pay and still profit. If you can afford the #1 spot and be profitable then you should go for the #1 spot.

How to determine how much to bid per Click

Let's say you send 1,000 visitors to through your affiliate link. You buy those visitors from a pay-per-click search engine for a .10 each. In U.S. money, that is $100. Now, let's say you made two sales.

What you really paid is $50 per sale. You spent $100 to make 2 sales. So those two sales cost you $50 each. If you made 10 sales from the same traffic, your sales would have cost you $10 each. What I'm saying is, ultimately there is no such thing as pay-per-click. All you really have is pay-per-sale. You bought $100 dollars worth of traffic traffic. You made 10 sales.

The 10 sales cost you $10 each. As long as your affiliate program pays you more than $10 per sale, then you made money. Your goal is to double your money at bare minimum. Triple is better. So here are a few bottom line figures for you:

Assume a conversion ratio of 1/2 of 1%. That is low for some sites. High for others. But it's a good figure to use as an example.

That means you make 5 sales for every 1,000 visitors you send your affiliate program or sponsor. If you pay .10 each for those visitors or $100, and you make 5 sales, each sale costs you $20. So your affiliate program needs to be paying you a $40 to $60 commission for those numbers to work for you.

If they're only paying you $20 a pop, then you need double the conversion. You better be converting 1% of your visitors to sales.

Let's say you're on a pay-per-click search engine and that primo top spot costs you .50 per click. What are the numbers?

For every 1000 clicks, you're going to pay U.S. $500. Let's say your program turns 10 of those clicks into buyers. You have $50 a pop invested in each sale.

If you want to double your money, you better be getting $100 per sale. To triple your money, you need $150 per sale. Either that, or you need a higher conversion percentage than 1%.

Let's say your program converts 2%.

Now what are the numbers?

You have 20 sales. 500 divided by 20 equals 25. Each sale costs you 25 smackers.

To double your money, you need a commission of 50 bucks a pop from your affiliate program sponsor. Cost-per-click means nothing. You can't bank that. You can't buy food with it. You must have sales.

The point is, in actuality, you aren't buying clicks. The only thing that matters to you as an affiliate is cost-per-sale.

Immediate Success Tips for Beginners to Make Cash on the Fast-Track Using PPC!

1. Target The Right Audience
Target the right audience by selecting the language and the countries that you want to target. For example, exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords . Use square brackets "[...]" around your keyword/s.
This applies to Google Adwords only.

For example:

  • [best anti spyware software]
  • [work at home online]

Your ad will only show when people search using the exact words that you have selected between the brackets.

3. Include Only Targeted Keywords In Your Ad
Use keyword phases to target your visitors. Include the targeted keywords in the headline and the description of the ad. When you do this, your ad will show these keywords in bold, capturing more attention, resulting in an eye-catching (and more effective) ad. You should select targeted phrases like "mystery shopping jobs" so your ads will be displayed to people looking for the content that is on your site.

4. Sell The Benefits
Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

5. Include Attention, Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free," "New," "Sale," etc." And always make sure that you stay within Google's or Overture's editorial guidelines.

6. Use Words That Provoke Emotion & Enthusiasm
Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of some great power words: Free, Cheap, Sale, Special Offer, Time-Limited Offer, Tricks, You, Tips, Enhance, Discover, Fact, Learn, At Last, Free Shipping, etc.

Here are some examples of call-to-action phrases:

  • Buy Today - Save 50%
  • Download Free Trial Now
  • Sale Ends Tomorrow

7. Sell Your USP (Unique Selling Proposition)
What makes your product or service better, or different, from the competition? Spell this out in your ad.

8. Link To Relevant Landing Pages
If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well-designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

9. Remove Common Words
Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

10. Deter Freebie Hunters
Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

11. Use Mispellings
Now, there is another insider's secret to share with you:

Advertise on misspellings (typos) and you will make money!