Affiliate Marketing : 5b. Overture (Yahoo Search!)
Affiliate Marketing : 5b. Overture (Yahoo Search!)
Yahoo! Sponsored Search lists your site in search results across the Web. So you connect with customers who are searching for what you sell.
Find out How Yahoo Sponsored Search Works
Overture.com which is owned by yahoo.com is the biggest and largest-reaching PPC search engine, but its popularity has driven up the cost of advertising with the company. The beauty of bidding on keywords in Overture is that your site will be listed not only on Overture, but also at Yahoo!, AltaVista, CNN.com and InfoSpace, - provided your bid is in the top three for a particular keyword.
With Overture you just pay to be listed when the search results come up. In other words, you pay for "placement".
It's relatively easy to get started. All you do is come up with a list of keywords that you want to check out, go to overture.com and in the search box on their main page just type in your first keyword.
When the results come up you'll want to look at the top right and click on "View Advertisers' Max Bids" so you can get a peek at how much everyone is paying for the keyword you're thinking about buying.
As an example you can use the keyword: Cheap Autos (opens in new window)
Simply type in the captcha text to see the results. As I am writing this, I can see 28 advertisers who are paying between $1.41 and $0.10 per click.
Now these bids change all the time.
With some other keywords like "hosting", the cost can be around $7.00 a click! It all depends on how much the advertisers are willing to pay. I'm sure they're watching their conversions closely and probably wouldn't continue to pay that unless they were profitable though.