Samy's Projects Series - Write Press Release

Write And Distribute a Press Release

Make sure that you have read the section on writing press releases as a means of getting traffic.

In the previous projects, I selected a niche topic on foreclosures. I also found some content from free article directories. I then created a blog and added some posts to it, using the free content. Following that I wrote a 500 word article and published in the Ezine Article directory.

Another very useful tool is the press release. Before a number of years ago, press releases were used exclusively by big corporations and businesses in the print media. With the advent on the Internet and especially in the past few years, almost anyone can write and distribute press release, thanks to the great services available through websites like PR Web.

• In this project I want you to write a press release in order to promote the blog that you created in a previous project.
  
• Follow the guidelines already mentioned in the section on writing press releases.
  
• Here is my press release for my subject of foreclosures.
  
  

  Basics of Foreclosure Investment Blog Launches Cleveland, 15 Sep 2006 - Profit Lance Systems today launched a new blog on foreclosure investment basics. Many economic forecasters are predicting an increase in foreclosures over the next couple of years. While it's not likely to be a uniform rise in every market, there are some issues that could create significant opportunities for real estate investors in many markets. Tens of thousands of dollars can be saved on the purchase of a home by investinng in either a foreclosured, or pre-foreclosured property. When trying to purchase a home, especially for the first time, it is important for potential buyers to get the most "bang for the buck". This requires special knowledge and guidance. As there are huge profit margins in foreclosures properties ca be purchased anywhere from 20 – 40% under market value. This makes foreclosures so attractive, since the property can be sold to a buyer under market value and a substantial profit made. At the time of writing, interest rates are among the lowest they have ever been since the 1960’s allowing many individuals to qualify for a loan. This is great for investors, because buyers looking for good deals can be easily found. The newly launched Basics of Foreclosures blog provides important and strategic information to potential investors. In particular it covers the most essential elements that must not be overlooked when purchasing foreclosured property including: Loan and mortgage documents; Loan amount, monthly payment, and interest rate; Any outstanding taxes; Existing insurance policies; Any other liens or judgments.

  The next step is to login to PR Web and to submit your press release. Submission is totally free. As you can see, a press release does not have to be very long. Just a few hundred words in a few paragraphs is sufficient. As long as you have conveyed the benefits and features of your service and provided some factual details about the niche you are writing about.
  
  Congratulations, you have successfully completed this step! The use of press releases is a very important tool in the arsenal of online marketing. Although you are learning these individual steps in these projects, you must realise that combining these strategic steps can bring explosive results in driving traffic to your website and bringing sales. But first, I want you to start taking action and understand these techniques. As you understanding grows, and as you understand the significance behind these tools and techniques, your mind should start exploding with ideas to monetize (generate revenue) from almost any market.
  
  What you can do after a few days is to copy the title of your press release and do a search for it on Google News. I find that after a few days, my press release has been syndicated across a number of different sites.

Summary

• Writing a press release is no longer just for big business and huge corporations - it is now for the small people like you and me.
• Writing a press release is another powerful tool in the arsenal of the marketer.

• Project-Select a niche topic area
• Project-Create a Blogger Blog
• Project-Apply for Google Adsense
• Project-Submit 500 word article
• Project-Write a press release
• Project-Social bookmark your blog
• Project-Create a classified ad
• Project-Using Traffic Generation Strategies
• Project-Automated Bookmarking With OnlyWire.Com
• Project-Creating a Squidoo.Com Lense
• Project-Using Search Engine Friendly Directories